YOUR OPPORTUNITY TO SUPPORT

It’s a proven fact: Matching Funds are one of the most effective fundraising tools WDET has to ensure a successful pledge drive. Donations soar when listeners know a fundraising partner is matching their donations dollar-for-dollar.

 

Many WDET donors listen and wait until they hear an opportunity to have their gift matched. The companies and organizations that match those donor dollars benefit from the magical “Halo Effect,” a feeling of goodwill generated by loyal WDET listeners about your company or organization. WDET listeners support those who also support Detroit Public Radio and help make the award-winning NPR, local news and cultural programming possible.

 

Here is your opportunity to play that vital role for WDET in the upcoming Fall On-Air Pledge Drive. We are asking your company or organization to adopt WDET for one day of the 9-day fundraiser, which runs from October 17 through October 25, 2008. We will excite our donors to give because of the generosity of you or your organization!

 

Here’s how it works:

 

Messaging:

 

Your organization will receive four “Matching Hours” during your designated day. Two hours in NPR’s Morning Edition (airs 6am to 10am) and two hours during NPR’s All Things Considered (airs 4pm to 7pm). Each “Matching Hour” will have a matching fund value of $2,500. Listeners will be encouraged to give during those hours and have their gifts matched (up to $2,500) by your organization. Your organization will be mentioned at least 8 times per hour and acknowledged for its commitment to WDET as we invite listeners to call in with their donation. It usually takes 30-50 minutes for listeners to match $2,500 in pledges. During your matching hours, we will have four pitching segments where we ask listeners to make gifts of support to Detroit Public Radio. These segments will be opportunities to reinforce your organization’s partnership with our fundraiser.

 

Your contribution of $10,000 will sustain the momentum of the pledge drive and your organization’s name and logo will be heard and seen across all of WDET’s platforms:

 

 

 

For more information and details about how your company or organization can benefit from being a WDET Corporate Day Sponsor, contact WDET station manager Tim Hygh at thygh@wdetfm.org or 313-577-4221.